× DESIGN
Designed first, then built.
I trained as a graphic designer and ran a design agency for 13 years before most of my work became software. Every product I ship still starts with design: the name, the mark, the interface.
× 01 IDENTITY
Names, marks, and the colors that carry them.
Logos and identities for my own products and for clients. Click any mark for its palette, type, and how it holds up at small sizes.
01
Request Router
A product that answers a website's contact form in seconds. The arrow between the two words is the whole idea: a request comes in, and it gets sent where it needs to go.
- Router purple
#4212AA - Paper
#F2EDE1 - Ink
#211C12
02
Number Zero
Graphic tees and hats, released in numbered drops. The lettering is cut like a team jersey, and the #0 turns the name into a uniform number.
- Forest
#17362A - Trophy gold
#E1A93B - Bone
#E4E6E1
03
Yesterday's Weather
Today's weather compared to yesterday's, in one friendly sentence. The mark is built from simple circles and slanted bars, so it works as an app icon as well as at full size.
- Slate
#48738D - Sun
#F7D23E - Cloud
#D8E9F5 - Rain
#A5CBDF
04
Barbell
Portfolio sites for blockchain artists. The barbell takes the place of the space between BAR and BELL, and its bar bends a little under the weight.
- Copper
#956351 - Iron
#333333 - Chalk
#EEEEEE
05
Rhythm Dance Center
A dance studio that's fun and a little quirky, but serious about technique. The logo holds both: tight, classic lettering, with one flourished Y breaking loose.
- Logo purple
#93278F - Studio pink
#DC7CAF - Orchid
#BE69AB - Mint
#42D3AD - Gray
#646464
06
Bildr
No code website and web app builder. Build anything without knowing code, publish to anywhere.
- Mint
#88E9AE - Aqua
#7BD7D3 - Cream
#FFFFE8
× 02 INTERFACES
Sites and software I designed and built.
The screens people actually use. Each one links to the full case study.
Number Zero
My own clothing brand. I designed the mark, the shirts, and the store. Four homepage directions were prototyped with the real logo and artwork before any theme code, and the final theme recolors itself from a set of palette roles, so every drop gets its own look.
READ THE CASE STUDY → SEE IT LIVE ↗ SHOP.NUMBERZERO.XYZ
24 Hours of Art
A daily art market report, redesigned as a publication. The front page is built around the collage Roger makes by hand, and hovering an artwork lights up its sale in the ranked list. Behind it, a Day Editor designed to make a 4 a.m. morning shorter.
READ THE CASE STUDY → SEE IT LIVE ↗ BETA.24HOURS.ART
Request Router
My own product, named, branded, and designed by me. The site has to explain a product with no interface of its own, since it lives in the inbox, so it leans on three setup steps, a live demo, and real example questions.
READ THE CASE STUDY → SEE IT LIVE ↗ REQUESTROUTER.COM
× 03 MOTION
Film and art direction.
▶ PLAY
Demo Land
A two-minute short I conceived and art-directed. I set the cast's design rules, picked from three rounds of character concepts, recorded every voice, designed the logo and end card in Figma, and made the artistic calls. AI generated the frames.
READ HOW IT WAS MADE →