W×W
AUSTIN, TX --:--:-- CST

× WORK

What I've built, and what it changed.

Client builds and my own products. Each write-up covers the problem, the decisions, what shipped, and the result, with screenshots.

× SHOP.NUMBERZERO.XYZ

[ LIVE ] One day

Number Zero

My own dropship clothing store, redesigned and automated in one day. A recurring AI cast wears the real prints, and the only job left for me is the artwork.

EcommerceShopify · fal.aiAI Photography
1 dayKickoff to live store
~$40AI image spend, first drop
0Photo shoots
READ THE FULL WRITEUP →
× SHOWN-MEDIA-SPEC.NETLIFY.APP

[ LIVE ] One night

Shown Media Spec Rebuild

An unsolicited, one-night rebuild of a launch agency's 52-page site, with the home page 89% lighter and every launch film on its own indexable page.

Website RebuildClaude Code · AstroSEO · AI Search
52Pages rebuilt
89%Lighter home page
1 nightAudit to deploy
READ THE FULL WRITEUP →
× BETA.24HOURS.ART

[ LIVE ] Ongoing

24 Hours of Art

A daily art market report typed by hand into beehiiv became a database-backed publication, with a paid tier and a newsletter that drafts itself.

PublishingSupabase · beehiivStripe · Token Gating
1,000+Daily reports, no misses
4-5h → 1-2hRoger's morning
$5M+Sales tracked each month
READ THE FULL WRITEUP →
× REQUESTROUTER.COM

[ LIVE ]

Request Router

My own product. An AI that answers a website's contact form in seconds with one sharp qualifying question, then hands the business a warm lead.

ProductClaude · PostmarkLead Response
~2sReply time, live test
1Question per lead
2 daysFirst commit to first live reply
READ THE FULL WRITEUP →
× AIHONESTLY.WORKANDWHISTLE.CO

[ LIVE ]

AI Honestly Podcast Pipeline

AI Honestly, my podcast, goes from a rambling voice memo to a published episode and five social clips in under thirty minutes, in a clone of my voice.

PodcastClaude · ElevenLabsAutomation
<30 minVoice memo to live episode
5Social clips per episode
1Command to publish
READ THE FULL WRITEUP →

[ LIVE ] Ongoing

Investment Intelligence Dashboard

A family office's portfolio, locked in hundreds of PDFs, became a live dashboard that reads its own mail every night and answers questions in plain English.

FinanceClaude · SupabaseDashboard
200+Documents ingested
8Document types read
NightlyInbox scan and checks
READ THE FULL WRITEUP →

× PACKAGED SERVICES

Want this for your business?

Let's work together.

The front door

No-Hype AI Assessment

$2,500 fixed · 1 week

A focused engagement that cuts through the hype and tells you where to start.

  • A one-hour working strategy call
  • A prioritized, build-ready plan document
  • All of your questions answered
Book the assessment →
Implementation

Custom AI Builds

$10,000–$25,000 fixed price · billed weekly

2–5 weeks · Several connected pieces with their own data layer. Where most clients land.

Fixed project price, quoted after the assessment. Deliverables every week.

  • Several connected pieces: agents, a data pipeline, and the data layer under them
  • 'Company Brain' chatbots over many documents and integrations
  • Internal dashboards and on-demand reporting
  • Internal tools your team works in every day
Start a build →
Every build is quoted after the No-Hype AI Assessment.